H&M never really convinced me of buying their beauty products. The design of their products failed to catch my attention. But that changed the moment they sent out the following Tweet this morning:
We’re proud to announce the arrival of our new H&M beauty line! #HMBeauty will hit stores and online this autumn.
My heart skipped a beat.
Amazing! A mattifying face primer, a bright red lipstick, liquid liner, bronzing powder, highlighter, all the basics you need to have in your makeup bag can easily be bought at H&M this fall!
Not only beauty accessories, also hair products and body care can be found in this new beauty line which is tailored according to the latest trends and colours in the fashion world.
The products are not only best picked, they are also designed very well. Neutral colours like white, black, nude and gold, can it be any better? The design does seem familiar. Do I see some Chanel powder design over there, together with the carton packaging? And is that the iconic Yves Saint Laurent lipstick packaging design?
Well, all good artist are inspired by someone right? So are designers. And we have to admit, the design looks amazing.
And the best thing about this line has yet to be announced: The line will also contain some H&M conscious products which are eco-friendly.
All these benefits, within one store, for an H&M price. I’m convinced.