- Anna Caban
As a frequent visitor of the Ready to fish by Ilja Brand store in Amsterdam I am always in for some edgy design to spice up my wardrobe and look. My love for the Amsterdam based fashion brand started years ago when I was mesmerized by the rebellious look, the original designs and the amazing fabrics. Since then, every season I walked in and found the showstopper to upgrade my already cool look.
The invitation for the launch of TouchéToday accessories at the Brand store on the 12th of December was therefor very promising. Only a creative, out-of-the- box designer could be part of the Ilja Visser community. So I put on my high heels and hopped to it.
The event was set at the background of the always innovative interior of the Ready to fish by ILJA Brandstore. This time the shop floor was covered with small stones to integrate the inspiration for the Autumn/Winter 14/15 collection named Terrace. ‘Let’s bring the outside, inside’ must have been the motto.
The crowd was already getting their fashionable hands on the beautiful line of TouchéToday items that varied from single pearl rings made of nylon, to 3 row double rings in plated gold, 3D Avatar Pendants, Space Invader hatpins, pendants and more. The colors flashed before my eyes and yes, I got the feeling that again, I had to take something home.
Lust for life is the rule Antoinette van de Berg, the designer of TouchéToday lives by. With her blue hair and a never ending smile her goal is to make everybody enjoy their everyday life more by making it more beautiful. For her Fashion is the golden border of life. Don’t wait for tomorrow, but do it today. And that’s also the philosophy of her colorful gems:
Never buy any fashion piece or piece of jewelry thinking it’s for a special occasion. Just wear it and love it everyday.
The longer I stayed and enjoyed my drink the more the concept of the Ready fo fish by ILJA Brand store enlightened me. The Brand store for her ready to wear line is a place of freedom, creativity and expression where all the Ready to fish by ILJA designs and ideas co-exist harmoniously with other lifestyle products.
No wonder Antoinette van van de Berg chose this concept store to launch her brand of affordable luxury. (price range €29 – €329)
Come and feel the inspiration and creativity breathing through the walls of the magestic building situated at the Prinsengracht 581/583 in Amsterdam. Be ready to get seduces by the fashion along with the sparkling goods of TouchéToday.
Fearlessly Fashionable Forward journalist