- Raissa Yang
High fashion has never been more accessible as it is today. Our society’s reliance on internet and social media has spawned the development of various websites and companies that cater to the fashion demands of the general public. Some of the biggest websites/companies that have developed in the past couple of decades include Nasty Gal and Rent the Runway. These websites/companies bring fashion from designers like Alice McCall, Erin Fetherston, AlexanderMcQueen, and Jeffrey Cambell and make them available for the masses.
Nasty Gal began “in 2006 when founder, Sophia Amoruso started an eBay store selling a highly curated selection of vintage pieces.” It is now a huge company that sells designer clothing, shoes, and accessories at an accessible price for the fashionista inside each of us. The shop has attracted customers ranging from celebrities like Kylie Jenner to girls all over university campuses.
This company takes runway looks: dresses and various accessories and allows you to rent the designer clothing or accessory for one special night. Rent the Runway provides a unique chance for you to wear quality, beautiful, and designer clothing for a greatly reduced price.
The result of all this? By taking high fashion off an unreachable pedestal we are allowing a larger part of the population have access to it. This makes the fashion experience much more personal. With more people being involved, high fashion becomes a unifying factor through which people can relate and connect to one another. Similar to how artwork in museums have the capability to speak to our souls and provoke our thoughts, fashion on the runway or in a catalog can do the same. The age of accessible high fashion is upon us. We must take advantage of the opportunities it provides and further expand upon them. I believe that in the coming decades fashion is going to evolve from just being a form of self-expression and art to becoming a means through which people will try to enact social change. The increased accessibility of high fashion is just the beginning of the changes that are to come.